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Coca-Cola 'Life' to tackle obesity

CINCINNATI (WKRC) -- Coca-Cola plans to launch a new version of its soda with less sugar and fewer calories as part of government and industry efforts to tackle obesity.

Coca-Cola Life, is sweetened from natural ingredients rather than artificial sweeteners and will launch in the UK this fall.

The company said the new drink would help meet its pledges made under the UK government's voluntary anti-obesity drive and would offer consumers a greater choice.

Health campaigners said the company was misleading shoppers as the new product still contains a large amount of sugar - more than four teaspoons of per 330ml can.

Sweetened with a blend of sugar and naturally sourced stevia leaf extract, a 330ml can of Coca-Cola Life has 89 calories, 50 fewer than the 139 in a standard Coca-Cola. Coca-Cola Life will feature a green branding that will contrast with the well-known red packaging.

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