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HHS Launches Video Contest

The Department of Health and Human Services launched it's own video-version of American Idol.

It's inviting you to submit videos, judged by the public, to win prize money. The money for this and several other marketing efforts for the Affordable Care Act are now being funded with your tax dollars.

Liz Bonis tells us about it in today's Medical Edge.

It's quite the invitation, from the Department of Health and Human Services, a partnership and video contest with what it is calling
"young invincibles."
It's a contest where you submit a video online to better inform young people about new insurance options available under the Affordable Care Act, which is ...

Liz Zink Pearson, Health Law Attorney:
"It is a series of laws to enable people, mandate people to have health care coverage, insurance coverage in one form or another."

Part of that series of laws goes into effect October 1st, so if you click here, it's clear they want younger, healthier people to sign up.  Why is that?

"The administration knows that they need the young people within the insured population, because they don't use healthcare. So their premiums will go to fund those that do use healthcare, and keep the cost down overall."

"And how is the prize money being funded?"

 Liz Zink-Pearson, Health-Law Attorney, who teaches on the Affordable Care Act at the Chase College of Law, says it's your tax dollars.

"Yeah, we've spent a lot of tax money."
Zinc-Pearson talked with us at Faith Community Pharmacy, where she is also Chairman of the Board.
She says this is just one of several marketing steps to encourage sign up for the Affordable Care Act. Last week, HHS said it was awarding some 67 million for health care navigator grants.

"The navigator is supposed to be atuned, and have all the information available, to guide somebody into health insurance in one form or another."

So, 67 million in navigators, up to 30-thousand in video awards, seems like a lot of money, doesn't it?

"It's a huge amount of money that could be directed to assist the states in getting on board, to provide more health insurance in some places, to fund some more innovative health care delivery models. Yes, it's a huge amount of money, but the Department of Health and Human Services is very, very afraid that people are just going to walk away from this mandate."

The contest runs for the next five weeks. We have details if you'd like to sign up on the get it button.




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