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Target Introduces Price-Matching Program

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Published: 1/08 8:00 am

Updated: 1/08 9:20 am

NEW YORK (AP) - Target Corp.'s pledge to match prices of select online rivals this past holiday season is now a year-round promise.

The nation's second largest discounter behind Wal-Mart Stores Inc. is announcing that it will now be matching prices that customers find on identical products at top online retailers, all the time. The online list includes Amazon.com as well as the websites of Wal-Mart, Best Buy, Toys R Us and Babies R Us.

Target is also making permanent its holiday offer of matching prices of items found at its stores with those on its website. And for the first time it will include products that are out of stock on Target.com.

The moves follow a disappointing holiday shopping season for the Minneapolis-based retailer, hurt by stiffer competition from online rivals.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

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The views expressed here do not necessarily represent those of WKRC-TV :: Cincinnati Weather and Forecasts, Cincinnati News, Breaking News, and Sports for the Cincinnati area, Ohio, northern Kentucky, Indiana, and the tristate area

zookeeper - 1/8/2013 11:38 AM

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They make it soud like they're doing the public a favor, TARGET is the one that will benefit from their decision.

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