New Look For Wendy's Restaurants

The new, contemporary logo of America's number two chain will be unveiled on Monday.
The new, contemporary logo of America's number two chain will be unveiled on Monday.
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Updated: 2/25 7:05 am

CBS - Wendy is getting a makeover. The famous freckly red-head who smiles over the popular fast food chain has just gotten a 21st century airbrushing.

The new, contemporary logo of America's number two chain will be unveiled on Monday. The logo will be seen on its advertising, uniforms and menus.

The company is going for a sleek, modern image as it tries to better compete with chains including Panera and Chipotle.

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The views expressed here do not necessarily represent those of WKRC-TV :: Cincinnati Weather and Forecasts, Cincinnati News, Breaking News, and Sports for the Cincinnati area, Ohio, northern Kentucky, Indiana, and the tristate area

local yokel - 2/25/2013 2:56 PM
1 Vote
who cares. I remember when a Big Boy was 50 cents! They were so meaty thick and good. I remember when Wendy's hamburgers were so meaty thick when Wendys first opened up. I'll make my burgers at home the way I like them with no complaints.

Ammys2Cuties - 2/25/2013 2:45 PM
1 Vote
WHAT? No, Wendy's is NOT a competitor of Chipotle or Panera - heck the food is not even comparable!

HammeringHank - 2/25/2013 1:17 PM
0 Votes
being #2 to Mcdonalds is basically the same as #1....there is Mcdonalds then there is everbody else...

oldman 74 - 2/25/2013 10:59 AM
0 Votes
there hamburges don,t taste as good as they did before they changed them.

Cincinnatus - 2/25/2013 9:20 AM
0 Votes
Chipotle and Panera are not competitors of Wendy's. Wendy's competitors are McDonalds and Burger King. If they want more business, how about they quit pounding the burgers so flat you can almost see through them.
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