Maker's Mark is getting a little less boozy.
The distiller, known for its signature red wax-sealed bottles, is watering down its bourbon in an effort to meet rising global demand.
The change was first announced in a letter from company executives to loyal customers.
Maker's Mark was 45 percent alcohol by volume, and the company says it's now 42 percent alcohol by volume.
Consumers met the news with skepticism, filling Twitter and social media sites with complaints about the change.
The company, however, insists the taste will be the same, and that Maker's Mark drinkers detected no difference during taste tests.