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Lay's New Chocolate-Covered Potato Chips

Updated: Tuesday, November 5 2013, 04:14 PM EST
DALLAS (WKRC) -- Frito Lay has created a new temptation, aimed at women.

The company will begin selling Wavy Potato Chips Dipped in Milk Chocolate.

A 5 oz. bag of the sweet-and-salty treat will be sold for $3.49 exclusively at Target stores. Lay’s officials say the chocolate-dipped chips will only be sold through the holidays. However, it could become a permanent offering depending on overall sales.

“The increasing popularity of chocolate-covered snacks among our target audience, millennial women. … They are looking for those more indulgent, savory/sweet combinations,” Jennifer Saenz, Lay’s senior director of marketing explained to Bloomberg Businessweek.

Last year, Pringles rolled out flavored chips, including White Chocolate Peppermint, Pumpkin Pie Spice and Cinnamon & Sugar.Lay's New Chocolate-Covered Potato Chips


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