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Kickstarter campaign brings back Reading Rainbow

LOS ANGELES, Calif. (WKRC) -- Levar Burton launched a Kickstarter campaign with the hopes of bringing the popular children's show "Reading Rainbow" back for a new generation of kids, and it looks like he's getting his wish.

The campaign had the goal of earning $1 million to bring the show to the web and it surpassed that mark in one day. More than $2 million has been donated in less than a week.

The show ran from 1983 to 2006, and reruns ran up until 2009.

Burton says that bringing the show to the Internet would be an effective way to bring a love of reading to children because our focused has shifted from television to digital.

In 2012, Reading Rainbow launched an iPad app. While the results have been encouraging, Burton says not everyone has access to tablets, and the show should be be easily accessible.

The Kickstarter will use the money to bring the show to the web, and it will also create a version for teachers to use in the classroom and establish a nonprofit that would give "Reading Rainbow" to low-income schools for free.

The app will still be available, but the annual subscription fee is $60.

"Together, we can change the lives of millions of children. But you don't have to take my word for it: just keep reading!" says Burton in his campaign, using one of the most famous lines from the show.

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