Most people find web sites by typing a few key words into a search engine, and letting the search engine give them a list of web sites to visit. To make sure that people come to your web site, your web site needs to be near the top of list returned by the search engine. Search Engineering is the modification of your web site to make the search engines place it near the top of their lists. Since there are several popular search engines, and since they change their rankings often, Search Engineering is an on-going process. Proper Search Engineering can mean the difference between a highly successful web site and a failing one. Regardless of how beautiful a web site may be, it is a failure if no one can find it. Ask an Internet service provider for more information on Search Engineering.
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