One of the most fascinating aspects of the World Wide Web is that it's truly international. E-mail offers the opportunity to correspond as easily with clients in Germany or Australia as with your neighbor down the block. A website is accessible to anyone on the Internet, regardless of geographical location. Mail orders can be received from anywhere on the globe. International trade, like domestic, requires some basic business strategies. Does your product fill a need for international customers? Will it be subject to fees or tariffs that other countries may impose? How will currency exchange rates affect your pricing? If you're thinking of using the Internet to expand into the international marketplace, the first place to check is the U-S Department of Commerce. They can offer invaluable assistance in assessing and implementing your international marketing plan. If you just want to shop, the Internet offers you the opportunity to browse through malls in Korea, Austria, or Portugal without leaving home.
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