At the end of most T-V commercials, advertisers now give their web page address. There's a good reason for this. They want people to visit their website. Whether you're selling plumbing supplies or legal services, the web affords you the opportunity to present potential customers with all the information they need to make their purchasing decisions. Best of all, it can be done inexpensively. A site with twenty megabytes of web space and your own domain name costs less per year than a small space ad in your local newspaper. Costs increase if you hire a website consultant, but the effectiveness of your site could more than offset the extra expense. Maintenance of a site can be simple, if you just want to provide basic information. On the other hand, it can be complex if you need to do constant updates for weekly specials or new merchandise. Once you have your webpage, you need to attract people to it. Registering your site with a number of search engines is the first step. This can be done manually, or there are a number of sites that will perform this service for you. Banner ads placed on popular sites have proven effective for many businesses. Some companies offer games or sweepstakes to attract more Web traffic. Before setting up a business website, look around the Web to see what similar companies are doing and decide what you want your site to accomplish. Contact an Internet service provider for more information and special business Internet rates.
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