Sponsored Article

The importance of marketing your soft skills in the job search

Set Text Size SmallSet Text Size MediumSet Text Size LargeSet Text Size X-Large
Share
Updated: 8/24/2012 11:55 am
(ARA) - As many Americans continue to search for employment, everyone is looking for ways to make the most of every interview opportunity. Of course, a good resume will reflect your technical training and experience. However, there is more to your overall qualifications than that. Your soft skills are an important part of the whole package. Two professionals at Brown Mackie College - Boise offer advice to help you make a more comprehensive case as an optimal candidate for the position you seek - a case that includes your soft skills. Barbara J. Schafer, director of Career Services, and Carilyn Penrod, Human Resources coordinator, work daily helping students and graduates to be ready to enter today's workforce or preparing them to enhance their current professions. "The workplace remains highly competitive in terms of finding a job," says Schafer. This is evidenced by the current unemployment rate. A U.S. Department of Labor Bureau of Labor Statistics press release reports a slight drop in the national unemployment rate, dipping to 8.2 percent in March 2012. While the number of new jobs created was fewer than the job gains in recent months, the sectors showing growth include hospitality, health care and financial services. No matter what field interests you, it is beneficial to include your soft skills in your pitch. "Before you can market your soft skills, you must know what they are. Soft skills are personality traits; the things that make you who you are," says Schafer. "You seldom learn soft skills in trade school or college. They are life skills that you develop through your experiences." "Confidence and a positive attitude are important soft skills that many employers value as much as technical ability," says Penrod. Examples of other soft skills include a strong work ethic, flexibility, time management skills, good communication skills and working well in a team environment. You may already have some of these characteristics listed on your resume without realizing that you are marketing your soft skills. "The main items I look for in interviewee, apart from hard skills, are self confidence, eye contact and a firm handshake," says Penrod. These soft skills, combined with integrity, appropriate dress and good grammar, can be collectively defined as professionalism. "Listening skills matter, too. Is the candidate paying attention to what I'm saying? Is the candidate providing thoughtful responses?" All of these attributes combine to create an element of trust between employer and applicant. Listing your soft skills on a resume is a good way to introduce them to a prospective employer. However, you will need to prove you actually have them by providing examples of how each manifests in your work. "If you say you have good communication skills, you must be able to explain this well in an interview," Schafer says. "Failure to do so will convince the employer that you really don't have good communication skills. This holds true with any skill, hard or soft. Know yourself and address it confidently with the employer." "The initial interest a prospective employer will have in you will be for your hard skills, your ability to perform the technical part of the job. In the end, however, the things that will help you seal the deal on that interview will be your ability to market your soft skills and match them to the position," says Schafer.
Share
Upcoming Sponsored Events
Donate Through Flowers to the Coalition for a Drug-Free Greater Cincinnati
The Coalition for a Drug-Free Greater Cincinnati and Jones the Florist have teamed up in May
2 hours 55 minutes ago
A.J. Green Football ProCamp
Join Cincinnati Pro Bowl Wide Receiver A.J. Green for football instruction and fun
Hunger Walk & 5K Run
Monday, May 27th, benefiting the Freestore Foodbank
JDRF Kings Island Walk to Cure Diabetes
June 1, 2013
Great Strides - Cystic Fibrosis Fundation Walk
May 31 in Blue Ash, June 1, England Idlewood Park, June 8, College of Mount St. Joseph
Rockin' Ribs On The River
Saturday, June 1st
Racing to Read 5k Run & Walk
Saturday, June 8
Ride Cincinnati For Breast Cancer Research
June 9th
Ride With JDRF In 2013
Ride to Cure schedule for 2013
Fighting Hunger Together
Vote for Cincinnati community to receive $1 million dollars to fight hunger
Greater Cincinnati Behavioral Health Services
Skilled and caring professionals treat clients with compassion, patience and dignity as they provide the individualized services needed. We can address our clients’ housing, psychiatric, medication, vocational, social and other support needs. Video Video
Power Pack Program
Nutritious food for children to take home each weekend from school
Get the LOCAL 12 app on your iPhone or your Android mobile phone.
Just open your QR barcode reader/scanner app on your phone, place the scanner over the appropriate image below and it will take you to download the app!

Android Phone app

Download LOCAL 12 Android app

iPhone app

Download LOCAL 12 app for iPhone

Inergize Digital This site is hosted and managed by Inergize Digital.
Mobile advertising for this site is available on Local Ad Buy.